Customer facing web applications
Authenticated products with real users, real data and real load.
Services
Web Application Development
SEO, analytics, performance and deployment are considered during development, not added afterwards.
We build websites and web applications that are fast, maintainable, measurable, and ready for production.
That includes customer facing applications, SaaS products, e commerce systems, internal applications, API driven websites, and high performance marketing sites.
Search visibility, analytics, conversion tracking, performance and deployment are considered during development rather than bolted on after launch, because retrofitting them is where most of the cost goes.
Problems this solves
You may recognise some of these.
- The site is slow and nobody can say which part is slow
- Marketing cannot change a page without a developer
- Analytics exist but no one trusts the numbers
- The site ranks for the company name and nothing else
- Every release is a manual process somebody dreads
What we do
The work itself
Marketing sites built to be found
Structure, speed and content architecture that search engines and AI answer engines can read.
E commerce
Catalogue, payments, subscriptions and the reporting that tells you whether any of it works.
Measurement
Analytics and conversion tracking wired in during the build, so the data is trustworthy from day one.
Deployment
Pipelines and environments, so shipping is routine rather than an event.
Process
How an engagement runs
Decide what the site is for
A marketing site, a product and an internal tool are three different builds.
Design the structure
Pages and URLs that make sense to a person and to a search engine.
Build for speed from the start
Performance is an architecture decision, not a final pass.
Instrument it
If it cannot be measured, nobody can argue about it usefully.
Ship it repeatedly
Automated deploys, preview environments, and a rollback that works.
Technology
What we typically build this on
The technology is chosen around the project. The business problem comes first.
- TypeScript
- React
- Astro
- Node.js
- Django
- PostgreSQL
- Cloudflare
- DigitalOcean
Related work
Software we have built
E Commerce Development and Operations
Boho Beach Hut
A direct to consumer e commerce business we own and operate, from catalogue and payments through fulfilment and reporting.
Read the case study →Nutrition and Meal Planning Application
easyChef Pro
A consumer health and nutrition platform combining meal planning, pantry management, grocery workflows, nutrition data and personalised recommendations.
Read the case study →Questions
Things people ask before starting
- Do you work on existing sites or only new builds?
- Both. Performance, search visibility and measurement work often lands on a site that already exists and already has traffic worth protecting.
- Will our team be able to update it?
- That depends on what you need to change and how often. It is a question we ask during scoping, because the answer changes the architecture.
- Do you handle SEO?
- We handle the technical and structural side: information architecture, URLs, speed, markup, internal linking and measurement. That is the part that belongs in the build.
Related services
Often part of the same engagement
Tell us what you are trying to build
Tell us about the business, the problem, what you have today, and what you want to accomplish. If we are not the right team, we will tell you.