DGL.dev

E Commerce Development and Operations

Boho Beach Hut

An e commerce business we run ourselves, which is where a lot of our practical integration and analytics experience comes from.

All work

What it is

Boho Beach Hut is a direct to consumer e commerce business we own and operate.

It is a real trading business, not a portfolio piece: catalogue, payments, fulfilment, advertising, customer service and the reporting that tells us whether any of it is working.

What running it has taught us

Running it has given us hands on experience with large product catalogues, payments, fulfilment, analytics, advertising systems, customer journeys, integrations, international commerce, and the software required to keep those systems working together.

E commerce is mostly an integration problem wearing a storefront. The platform, the payment processor, the fulfilment provider, the ad platforms and the analytics stack all hold overlapping data and none of them agree by default.

Reconciling that, and knowing which number to trust when they disagree, is a practical skill rather than a theoretical one.

Why it is relevant to client work

When we advise on tracking, attribution, catalogue structure or fulfilment integration, it comes from operating a business where getting it wrong costs us money directly.

Capabilities demonstrated

What this project proves we can do

  • Large catalogue management
  • Payments, fulfilment and international commerce
  • Advertising and analytics integration, including reconciliation
  • Customer journey and lifecycle operations

Technology

  • Storefront
  • Payments
  • Fulfilment
  • Analytics
  • Integrations

Tell us what you are trying to build

Tell us about the business, the problem, what you have today, and what you want to accomplish.

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